Likes aren’t the main goal of social media. It’s all about the connection.
To be honest, I used to get completely fixated on likes and follows when I first started learning social media marketing. However, as time went on, I came to understand that those figures can be misleading.
One insightful comment or one meaningful direct message from a prospective client? That is genuine involvement. That’s what counts.
Short-form videos, posts created by AI, and algorithm changes every other week are all examples of how quickly platforms are evolving these days. However, people’s desire for realism remains constant.
What’s working for me at the moment is as follows:
Making videos that have a conversational feel
Posing enquiries rather than merely sharing promotions
displaying the brand’s human side