SEO is still relevant; it’s just more intelligent. Now
The idea that SEO is out of date is a common misconception. I used to think so, too, until I noticed a small blog that I helped develop naturally attracting visitors on a monthly basis. No advertisements. No spending plan. Simple, clever SEO.
What was different? Well, search engines became more intelligent. The goal now is to understand what people actually want when they type something into Google, not to stuff it full of keywords.
When I work on SEO, I keep the following in mind:
People use more than just keywords when they search.
Mobile-first is now required.
Content that is easy to read and helpful always wins.
Trickery is no longer rewarded by Google. It rewards usefulness, honesty, and clarity. I’ve learnt to value that and incorporate it into all of my content.